The best damn sauce you'll ever have.
Krakin Chillies is a hot sauce and BBQ sauce brand out of New Zealand. They create small batch delicious unique blends of sauces from homegrown ingredients.
Social Paid Advertising, Conversion Optimization, Digital Strategy
Krakin Chillies needed a predictable and profitable way to introduce more customers to their sauce. They had a very high retention rate, but gaining new customers was proving quite difficult.
We wanted to create an advertising campaign that was impossible to ignore. Starting with engaging photos and a brand video and then continuing to draw the audience in with creative copy writing.
Lower value products can be difficult to advertise on Facebook, but with thoughtful execution these businesses can still prosper on this platform.
We build, execute and optimize advertising systems that are seen by millions around the world.