Paylo Partners
Helping e-com businesses
save on credit card transactions.
the story
Lower fees for a higher profit margin.
Paylo is a credit card processing and transaction company that helps business owners save on fees. They offer POS systems and software for small and medium sized businesses.
Services
Social Paid Advertising, Conversion Optimization, Digital Strategy
Year
2021
The Challenge
When Paylo wanted to introduce a new product for small and medium businesses, they needed a way to increase exposure of the product and generate qualified sales appointments.
Our solution
We created national level campaigns across the US and specifically targeted business owners on both Facebook and LinkedIn.
In order to screen out businesses that were not qualified for the service, we implemented conditional surveys that acted as a filtering mechanism.
