Lower fees for a higher profit margin.
Paylo is a credit card processing and transaction company that helps business owners save on fees. They offer POS systems and software for small and medium sized businesses.
Social Paid Advertising, Conversion Optimization, Digital Strategy
When Paylo wanted to introduce a new product for small and medium businesses, they needed a way to increase exposure of the product and generate qualified sales appointments.
We created national level campaigns across the US and specifically targeted business owners on both Facebook and LinkedIn.
In order to screen out businesses that were not qualified for the service, we implemented conditional surveys that acted as a filtering mechanism.