Intelligent allocation and reallocation of budgets to the most effective channels and campaigns. This dynamic approach ensures that funds are being used where they are generating the highest returns.
In a rapidly growing market, Nordic Plunge faced the challenge of building a robust digital presence from the ground up. Partnering with MTN Stone, they embarked on a journey to not only establish but rapidly scale their digital advertising, resulting in impressive revenue growth in just 6 weeks.
Nordic Plunge was at a pivotal point, eager to make a mark in a booming industry but hindered by the lack of customer data and no established paid advertising presence. The primary challenge was to create and scale effective advertising accounts from scratch, leveraging minimal initial data to achieve substantial growth.
Our strategy hinged on two key platforms: Meta and Google ads. The approach was carefully crafted, focusing on
Establishing new advertising accounts on both platforms with a focus on swift scaling to capitalize on market opportunities.
Using initial customer insights to create targeted, high-impact ad campaigns, continuously refined through real-time data analysis.
Incorporating a robust email marketing strategy to complement the advertising efforts, aimed at increasing customer engagement and educational resources.
Creating and scaling profitable top-of-funnel ad campaigns that we're ready to scale.
Intelligent allocation and reallocation of budgets to the most effective channels and campaigns. This dynamic approach ensures that funds are being used where they are generating the highest returns.