Ricardo Beverly Hills embarked on a transformative digital journey with MTN Stone. Faced with underperforming paid ads and a dire need to boost DTC revenue, our collaboration marked a turning point in their online success story.
Ricardo Beverly Hills, a renowned name in travel products, was encountering a plateau in its direct-to-consumer (DTC) online revenue. Despite previous efforts with other agencies, their paid advertising campaigns were struggling to surpass a 200% return on ad spend. This prompted a crucial need for a revamped customer acquisition strategy to elevate their annual revenue on the DTC platform.
Our strategic approach was holistic, targeting both front-end and back-end marketing systems. We recognized the need for a nuanced approach that encompassed:
Tailored ad campaigns on Meta and Google were designed to effectively capture and convert at every stage of the customer journey.
We implemented a robust combination of email and SMS marketing, aimed at enhancing customer lifetime value and boosting conversion rates for new visitors.
Worked to expand the brand's digital footprint. Identifying the most successful elements and systematically increasing the scope, intensity, and resources.
Producing high-quality, relevant, and engaging content that resonates with the target audience, enhancing brand awareness, and driving conversions.
The substantial 263% increase in Return on Ad Spend (ROAS) in the context of paid media advertising indicates a highly successful and efficient use of advertising budget. This increase in ROAS is a testament to the effectiveness of the strategies and tactics employed in the paid media campaigns.
