Skyway Luggage, poised for digital growth, partnered with MTN Stone to redefine their online strategy. Seeking innovative ways to attract new customers and maximize profit from their existing base, our collaboration marked a new era for the over 100-year-old brand.
Skyway Luggage was at a crucial juncture, needing fresh strategies to not only attract new customers but also to increase profitability from their existing customer base. This challenge was about finding the right balance between acquisition and retention, a task that required a nuanced, data-driven approach.
We honed in on two primary areas: Google advertising and email marketing. Our strategy was crafted with a dual focus: a Google Ad-centered customer acquisition strategy and an email marketing-centered retention strategy.
Launching precisely targeted ad campaigns to reach potential new customers, aligning with their specific interests and search behaviors.
Revamping their email marketing approach to enhance engagement with existing customers, thereby increasing repeat purchases and loyalty.
Develop a digital strategy that emphasizes growth while also increasing returns on investment to a healthy level.
Create a strategy to maximize revenue on a per-customer basis. Feeding both the front-end and back-end marketing efforts.
By implementing full-funnel marketing strategies, Skyway Luggage effectively guided potential customers through the entire journey from awareness to purchase. This approach ensured that customers were engaged at each stage of the funnel, leading to higher conversion rates and increased sales.
