Systems that turn brand intent into consistent, compounding performance.
Clarity leads the work; creativity amplifies it.
When growth is governed — results are inevitable.
We work with a small number of partners to design and operate the systems behind sustainable growth — acquisition, conversion, and lifecycle.
Not as services.
As governed operating models.
Not because brands lack ambition, spend, or talent — but because growth is treated as a collection of tactics instead of a system.
Channels compete.
Decisions fragment.
Learning resets.
Momentum becomes fragile.
Growth is not something you do. It is something you govern.
At scale, performance improves when:
- Constraints are identified and addressed in order
- Systems are designed before tactics are deployed
- Decisions compound instead of reset
MTN Stone exists to bring structure to growth — so results are repeatable, not reactive.
What we value.
What we own.
Systems that get more efficient each cycle—through disciplined testing, sharper offers, and compounding insight.
Experiences that make buying effortless—lifting revenue through clarity and intuitive paths to purchase.
From first purchase to lasting loyalty—creating predictable repeat revenue.
Drayden Larsen
Founder
Drayden founded MTN Stone after seeing the same pattern repeat as brands scaled: growth activity increased, but decision quality did not.
His work focuses on designing governed growth systems — structures that clarify tradeoffs and hold as complexity increases. Rather than optimizing isolated channels, he operates at the level of decision-making: how teams decide and where leverage lives.
Drayden remains directly involved in every partnership to ensure judgment, structure, and strategic intent remain intact as brands scale.
