We help brands scale by designing the systems that govern decisions, not chasing tactics.
When structure leads, results are inevitable.
We work with a small number of partners to design and operate the systems behind sustainable growth - acquisition, conversion, and lifecycle.
Not as services.
As operating models.
Not from lack of ambition, spend, or talent -
but when growth is managed as tactics instead of a system.
Channels compete.
Decisions fragment.
Learning resets.
Momentum holds, until it doesn’t.
Operating models close the gap.
It’s something you design.
At scale, outcomes stop responding to effort.
They respond to structure.
When systems are designed deliberately,
decisions compound, learning holds,
and performance becomes predictable.
This is the work MTN Stone exists to do.
So growth isn’t reactive.
It’s repeatable.
Standards
The constraints we design within.
Drayden Larsen
Founder
Drayden founded MTN Stone after watching the same failure repeat as brands scaled:
activity increased, but decision quality did not.
Rather than optimizing isolated channels, Drayden works at the level where growth actually breaks:
how decisions are made, how tradeoffs are framed, and where leverage is applied.
His focus is the design of governed growth systems. Structure that clarifies priorities, preserves learning, and holds as scale increases.
Drayden remains directly involved in every partnership to ensure judgment, structure, and strategic intent remain intact.
