Foundations
New: Foundations - Applications OPEN
New: Foundations - Applications OPEN
New: Foundations - Applications OPEN
New: Foundations - Applications OPEN
New: Foundations - Applications OPEN
The system DTC skincare brands install to scale.
Over $237M in revenue and counting.
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Revenue Attributed
Average growth across portfolio
Year-one growth on the Method™
Average MER lift on Operate engagements
The first step on the Mountain Stone Method™.
Built for skincare brands at $500K to $2M annual revenue.
We install the structural foundation of your business and the two or three channels that move skincare brands fastest.
Not installed in Foundations: the full Google System, the TikTok System, and Method Intelligence™. These come with Method™ Install.
Three phases. Foundations is a system running live, built to install once and operate from.
Time frames are guidelines.
Install + Activate | Weeks 1-4
Spine written and accepted by your team. Per-product CAC ceilings calculated and active. Meta, Google, and Klaviyo rebuilt and running against the new ceilings. Operating Rhythm live with first check-in complete.
Iterate + Scale | Weeks 5-8
Channels operating against the new structure. Performance data flowing through bi-weekly check-ins. First scaling decisions made on per-product math. Decision Architecture in active use.
Stabilize + Document | Weeks 9-12
System runs without intervention. Operating playbook documented. Decision matrix handed to your team. Graduation path to Method™ Install mapped.
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Neat
Finally our ads are generating results we hadn't achieved with other agencies ever... I can't thank MTN Stone enough, and as a result they're now managing both of our business ad accounts and referring them to friends in business.
I was nervous engaging with an agency on the other side of the world, but right away got a good feeling about the crew at MTN Stone and took a chance.. and I can honestly say it's the best chance I've taken in a while and it's paying off big time.
Canadian Board Co.
I have nothing but good things to say about this team. They are always there when I need to chat about specific campaigns, and they truly have my businesses best interest.
Being able to see 20x returns on campaigns at times, has definitely helped grow our business larger than we though possible. Highly recommend this company and their work.
BRAVE Leather
Working with Drayden transformed our online presence. All the measurable metrics have improved dramatically.
Our experience has been a big win.
Ricardo Beverly Hills
The results of MTN Stone's efforts are impressive. Our ROAS on our PPC efforts have more than doubled since we started working with them. This has allowed us to reinvest in our marketing efforts and expand our reach even further.
Our DTC sales have also increased by 107% YTD, which is a testament to the effectiveness of their marketing strategies and the impact they have had on our business.
Who Foundations is built for.
For you if:
Not for you if:
By the end of Month 1, you have:
- A Spine, articulated and accepted by your team
- Per-product CAC ceilings, calculated and active
- Google and Meta running against the new ceilings
- Klaviyo rebuilt and shipping flows tied to the Spine
- Your Operating Rhythm live, first check-in complete
If any of those is missing, Month 2 runs at no charge.
$5,000/month 3-month minimum commitment, then month-to-month.
Designed to graduate into Method™ Install or Operate within 6-12 months as the business scales.
Capacity-based intake. We accept 3 new Foundations brands per month.
When the month is full, applications carry to the next intake.
