CUSTOMER STORY_

Canadian Board Co.

5x in six months.

Canadian sporting goods brand. Operating on the Mountain Stone Method™ across acquisition, conversion, and site systems. Built to capture surge demand without breaking under volume.

Program: Method™
Sporting Goods
The Mountain Stone Method™
Black and white grid pattern with black dots at the intersections, forming a repeating checkered design.
THE BRAND

Built for the ride.

Canadian Board Co. is a sporting goods brand from Canada. Their Spine, the governing premise for every product and decision, is built for the ride. The brand operates direct-to-consumer with a portfolio of boards and gear designed for performance.

ON THE METHOD

What's installed and operating.

Neat operates on the full Mountain Stone Method™.
Ten coordinated systems running continuously across the growth function.

The Meta System:

Paid social acquisition designed for surge-capable scaling thresholds.

The Google System:

Search and shopping intent capture aligned to high-conversion product categories.

The Klaviyo System:

The Site System:

Conversion architecture rebuilt for high-volume traffic with performance guardrails at scale.

The Operating Rhythm:

Weekly briefings, bi-weekly strategic calls, monthly business reviews, quarterly strategic planning.

The Financial Architecture:

Per-product CAC ceilings and CM3 stack referenced in every scaling decision.

The Decision Architecture:

Scaling threshold framework that prevents performance degradation under volume.

Method Intelligence™:

Learning Log accumulating across creative cycles and channel testing. Pattern recognition sharpening with every cycle.

The Spine:

Built for the ride. Governs every channel and every brief.

What's Installed
What's Installed
THE NUMBERS

What compounded.

5.3x

Monthly revenue growth

20x

Peak campaign ROAS

6 months

From signed to scaled

43%

Conversion rate lift

The Numbers
The Numbers
In Their Words

Jaeger Johnson · Founder, Canadian Board Co.

I have nothing but good things to say about this team. They are always there when I need to chat about specific campaigns, and they truly have my businesses best interest. Being able to see 20x returns on campaigns at times has definitely helped grow our business larger than we thought possible. Highly recommend this company and their work.

The Application_

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