New: Foundations - Applications OPEN
New: Foundations - Applications OPEN
New: Foundations - Applications OPEN
New: Foundations - Applications OPEN
New: Foundations - Applications OPEN
Beauty and fragrance brand from New Zealand. Operating on the full Mountain Stone Method™ across two markets and seven product cohorts.
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Neat is a beauty and fragrance brand from New Zealand. Their Spine, the governing premise for every product and decision, is healthy skin that ages well. The brand operates direct-to-consumer across two markets, with a portfolio spanning skincare, fragrance, and supplements built for long-term skin health.
Neat operates on the full Mountain Stone Method™.
Ten coordinated systems running continuously across the growth function.
The Meta System:
Core Scale + Testing + Manual Precision Retargeting across the product portfolio
The Google System:
Search and shopping intent capture
The Tiktok System:
Discovery demand creation for skincare and fragrance
The Klaviyo System:
Welcome, Abandoned, Post-Purchase, and Win-back flows + weekly campaigns
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The Site System:
Conversion architecture across the product portfolio
The Operating Rhythm:
Weekly Monday Briefings, bi-weekly strategic calls, monthly business reviews, quarterly strategic planning
The Financial Architecture:
Per-product CAC ceilings across 7+ active product cohorts. CM3 stack referenced in every scaling call.
The Decision Architecture:
CPP-first decision matrix across all scaling, killing, and creative decisions
Method Intelligence™:
4+ years of accumulated Learning Log entries. Pattern recognition across multi-market expansion.
The Spine:
Healthy skin that ages well. Governs every channel and every brief.
MER improvement under engagement
YoY revenue growth, average
Revenue growth, lifetime
NZ, AU
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"Finally our ads are generating results we hadn't achieved with other agencies ever. I can't thank Mountain Stone enough, and as a result they're now managing both of our business ad accounts and referring them to friends in business.
I was nervous engaging with an agency on the other side of the world, but right away got a good feeling about the crew at Mountain Stone and took a chance. I can honestly say it's the best chance I've taken in a while and it's paying off big time."
