Crafting systems worthy of a legacy brand.

BRAVE Leather is a long-standing Canadian accessories brand with a strong reputation, premium craftsmanship, and deep heritage. They came to us with solid organic demand but inconsistent acquisition performance and a digital experience that didn’t fully reflect the quality of the brand.

The challenge was clear:
build modern growth systems without compromising the legacy or the premium positioning.

What We Did

1. Premium Positioning for Digital Acquisition

We rebuilt BRAVE's acquisition messaging to highlight heritage, craftsmanship, and quality — reframing the product in a modern, conversion-friendly way.

2. Testing Framework and Offer Strategy

We introduced disciplined testing, structured offer logic, and creative that captured both product detail and emotional value.

3. Conversion-Focused Purchase Path

We optimized PDPs, landing pages, and site structure to reflect the premium nature of the product while reducing friction and lifting conversion rate.

4. Lifecycle Built for Higher LTV

We developed post-purchase flows, segmentation, and storytelling-based lifecycle sequences that increased repeat purchase rates and reinforced brand loyalty.

Outcomes

- Improved acquisition efficiency while maintaining premium brand integrity

- Lifted conversion rate through clearer value communication and reduced friction

- Increased repeat purchase rate via lifecycle flows rooted in storytelling and craftsmanship

- Strengthened brand narrative across the entire funnel

- Built a modern growth engine designed to scale a premium, heritage-forward brand

Heritage elevated. Growth stabilized. Scale unlocked.