From seasonal demand to a system that scaled fast.

Canadian Board Co. came to us with a strong product, rising demand, and a brand that was starting to break under the pressure of scale. Acquisition lacked structure, the buying experience wasn’t built for volume, and the brand had no lifecycle systems to stabilize revenue.

What We Did

1. Disciplined Acquisition Framework

We introduced a structured testing cadence, re-architected the offer strategy, and built paid media mechanics that could compound day after day.

2. Conversion Architecture Built for Volume

We rebuilt key buying flows, clarified messaging, and removed high-friction points that were suppressing conversion at scale.

3. Lifecycle Systems for Predictable Revenue

We implemented segmentation, post-purchase flows, replenishment logic, and timing-based messaging to create repeat purchase consistency.

Outcomes

1. Scaled into near seven-figure monthly revenue while maintaining profitable acquisition

2. Stabilized CAC and MER even as spend increased dramatically

3. Lifted conversion rate by simplifying purchase-path friction

4. Created lifecycle programs that contributed meaningful, predictable revenue

5. Built a growth engine capable of sustaining peak-season demand without breaking

Rapid scale supported by systems that held under pressure.