Engineering efficiency for a considered purchase.

OHM Cycles is a premium e-bike brand with a high AOV, complex buyer journey, and a product built for thoughtful customers. They came to us with strong brand equity but inconsistent acquisition performance, under-leveraged offers, and a buying experience that wasn’t aligned with how people make high-consideration purchases.

What We Did

1. Disciplined Acquisition Structure

We introduced a testing framework built for high-consideration buying cycles — focusing on compounding insight, message clarity, and profitable spend efficiency.

2. Offer Architecture for High-AOV Buyers

We developed a clearer, more intuitive offer structure that reduced hesitation and guided buyers through key decision points.

3. Conversion Path Rebuild

We refined PDPs, optimized landing experiences, and clarified messaging to match the psychology of a premium e-bike shopper.

4. Full-Funnel Creative & Messaging System

We built a narrative that connected problem → product → purchase in a way that matched OHM’s engineering-first positioning.

Outcomes

- Increased acquisition efficiency across Meta and Google while scaling spend

- Lifted conversion rates by simplifying the buying experience and clarifying value

- Shortened the decision-making journey for high-consideration buyers

- Strengthened brand positioning through consistent, premium messaging

- Built a full acquisition system designed for sustainable, profitable growth

Efficiency engineered. Scale unlocked.