Modern systems for a legacy travel brand.

Ricardo Beverly Hills is a heritage travel brand with decades of category authority, a wide-reaching product catalog, and strong brand recognition. But like many established brands, their digital growth systems weren’t built for the modern landscape — acquisition lacked structure, the buying experience was complex, and the brand was not capturing its full demand online.

The challenge:
bring a legacy brand into a modern, scalable growth environment without losing its identity.

What We Did

1. Acquisition Built for Catalog Complexity

We developed a disciplined testing cadence, clarified the offer structure, and built multi-layered acquisition paths designed to handle a large catalog across multiple product families.

2. Conversion Architecture for High-Intent Shoppers

We simplified key friction points in the buying journey, clarified product differentiation, and optimized PDPs and landing paths to reflect the brand’s design and durability story.

3. Brand Storytelling Rooted in Heritage & Innovation

We refreshed messaging to connect Ricardo’s long-standing craftsmanship with modern traveler expectations — elevating the brand without disrupting its legacy.

4. Lifecycle Ecosystem Across Multiple Use Cases

We implemented segmentation, replenishment logic, and timing-led flows to capture repeat purchase intent across luggage, travel accessories, and seasonal needs.

Outcomes:

- Increased acquisition efficiency across channels while managing a complex product catalog

- Higher conversion rates driven by clearer product storytelling and simplified decision paths

- Stronger repeat revenue through lifecycle flows tailored to traveler behavior

- Stabilized performance during seasonal volatility

- Built a modern, scalable system capable of supporting the next era of the brand’s growth

A legacy brand rebuilt for modern scale.